How creativity and diversity are primary drivers of smart disruption
When: Wednesday kl. 12:10 -
Tim Arthur is the former Creative Director at Virgin Money, where he was responsible for brand, marketing, digital and customer experience. As a challenger brand, in an industry whose reputation had been severely battered by the financial crisis, he helped make it one of the most trusted banks in the UK. In his speech:
- Tim takes a customer-centric approach to company strategies, arguing that it is both within a company’s commercial interest and their social responsibility to express their core nature through their brand
- He examines how both creativity and diversity are primary drivers of smart disruption and sustainable innovation.