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Embracing technology to connect with youth

Keynote – World Class CX

When: Monday kl. 08:30 - 09:00
Language: English

Discover how Bianca is leading the Desperados Heineken brand through untapped territories using the power of innovation and technology. Heineken is creating hybrid experiences that push party culture forward while driving meaningful consumer connections. With Bianca, learn how the brand become synonymous with the world of party through the exploration of new media channels, platforms, and never-before-seen experiences.


Bianca Cioti

Global Brand Manager, Desperados Heineken

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