How do you lead a digital transformation in a 176 year old amusement park? Learn how Tivoli Gardens, successfully took major steps in their digital transformation. By working cross-functionally with a strong guest journey perspective and digital focus, Tivoli developed the business and established a way of working, where data-driven and personalized communication is core.

At the presentation Michala will share:

• how Tivoli introduced new digital initiatives like Augement Reality and digital ride-photos.
• how Tivoli made the transition from a traditional annual card program to a digital subscription-based business model.
• how Tivoli uses data and AI to increase loyalty and reduce churn