Fra anonym gæst til loyalt medlem – Digital transformation i Tivoli
Keynote - World Class Cases
When: Monday kl. 12:20 -
How do you lead a digital transformation in a 176 year old amusement park? Learn how Tivoli Gardens, successfully took major steps in their digital transformation. By working cross-functionally with a strong guest journey perspective and digital focus, Tivoli developed the business and established a way of working, where data-driven and personalized communication is core.
At the presentation Michala will share:
- how Tivoli introduced new digital initiatives like Augement Reality and digital ride-photos.
- how Tivoli made the transition from a traditional annual card program to a digital subscription-based business model.
- how Tivoli uses data and AI to increase loyalty and reduce churn