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Enabling loyalty: The emotional intelligence behind Warner Bros. Discovery’s personalized customer communications

Keynote – Masters of Personalization

When: Tuesday kl. 15:00 - 15:40
Language: English

Earning customer loyalty is becoming more competitive than ever before. This is especially true in the streaming media space, where digital-native streaming platforms jostle with established entertainment networks for subscribers’ time and share of wallet.

In this Keynote presentation, Fredrik will discuss how his team leverages real-time customer data, automation, and advanced segmentation to deliver individualized experiences and build subscriber loyalty. There are more companies than ever vying for your customers' attention. Within our always-on world of social media, streaming platforms, and mobile devices your customers are rarely more than 3 feet away from another message or another distraction. No one knows this more than Warner Bros. Discovery. As a leading streaming platform they are tasked with the challenge of keeping customers engaged with the right content personalized for their preferences and platforms.


Fredrik Salzedo

Director, Global MarTech, HBO Max & discovery+, Warner Bros. Discovery

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