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Enabling loyalty: The emotional intelligence behind Warner Bros. Discovery’s personalized customer communications

Keynote – Masters of Personalization

When: Tuesday kl. 15:00 - 15:40
Language: English

Earning customer loyalty is becoming more competitive than ever before. This is especially true in the streaming media space, where digital-native streaming platforms jostle with established entertainment networks for subscribers’ time and share of wallet.

In this Keynote presentation, Fredrik will discuss how his team leverages real-time customer data, automation, and advanced segmentation to deliver individualized experiences and build subscriber loyalty. There are more companies than ever vying for your customers' attention. Within our always-on world of social media, streaming platforms, and mobile devices your customers are rarely more than 3 feet away from another message or another distraction. No one knows this more than Warner Bros. Discovery. As a leading streaming platform they are tasked with the challenge of keeping customers engaged with the right content personalized for their preferences and platforms.

Speaker

Fredrik Salzedo

Director, Global MarTech, HBO Max & discovery+, Warner Bros. Discovery

More information