Earning customer loyalty is becoming more competitive than ever before. This is especially true in the streaming media space, where digital-native streaming platforms jostle with established entertainment networks for subscribers’ time and share of wallet.

In this Keynote presentation, Fredrik will discuss how his team leverages real-time customer data, automation, and advanced segmentation to deliver individualized experiences and build subscriber loyalty. There are more companies than ever vying for your customers' attention. Within our always-on world of social media, streaming platforms, and mobile devices your customers are rarely more than 3 feet away from another message or another distraction. No one knows this more than Warner Bros. Discovery. As a leading streaming platform they are tasked with the challenge of keeping customers engaged with the right content personalized for their preferences and platforms.