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Drive Loyalty and Engagement through Communities - Best practices from Monki and Kicks

Marketing Trends

When: Monday kl. 14:45 - 15:05
Language: English

With acquisition costs skyrocketing and traditional engagement tools having a limited impact, organisations are spending more and more to attract customers that buy once, but don’t come back. Offering differentiating and more engaging experiences to customers, beyond traditional promotional offers or discounts, is the key to sustainable retention and advocacy. Learn how TokyWoky powers the community platforms of global leaders such as L’Oréal, Kicks and Monki, allowing them to drive true customer engagement and repeat purchases through activities such as contests, product testing & reviews, events, discussion boards and UGC.

During this session you will discover:

  • Why leveraging your best customers is the only scalable way to grow
  • How a brand community works and how members contribute
  • How to launch and run a successful brand community that retains customers and drives advocacy


Quentin Lebeau

CEO & co-founder, TokyWoky

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