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Developing Insight Driven Journeys for Customers to boost experience, conversion, brand equity and ultimately ROI.

Marketing Science

When: Tuesday kl. 11:00 - 11:40
Language: English

  • Trends and tricks in harnessing customer expectations and deep data led insights to deliver wants, needs and delight.
  • Journey mapping to drive data led campaigns with next best action automated at a personal level.
  • Connecting key touch points across the journey with email to simplify the roll process, boost retention and deliver on customer experience.

Speaker

Mhari Coxon

Mhari Coxon

Marketing manager, Johnson & Johnson

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