François-Yves spoke at the Dialogkonferansen on many occasions since 2012, inciting marketers to think differently on a variety of subjects, from rewards schemes to Big Data to the state of loyalty in the banking sector. He’s coming back again this year to talk about strategizing segmentation and personas.

• Building a data-driven strategic segmentation
• Creating meaningful personas
• Leveraging both segmentation and personas throughout the entire organization: from overall business strategy to execution