Back to program

Segmentation and personas: building the perfect storm

Marketing Science

When: Tuesday kl. 10:10 - 10:50
Language: English

François-Yves spoke at the Dialogkonferansen on many occasions since 2012, inciting marketers to think differently on a variety of subjects, from rewards schemes to Big Data to the state of loyalty in the banking sector. He’s coming back again this year to talk about strategizing segmentation and personas.

  • Building a data-driven strategic segmentation
  • Creating meaningful personas
  • Leveraging both segmentation and personas throughout the entire organization: from overall business strategy to execution


François-Yves Caya

François-Yves Caya

Director – Marketing and Customer Strategy, Desjardins Group

More information