François-Yves spoke at the Dialogkonferansen on many occasions since 2012, inciting marketers to think different on a variety of subjects, from rewards schemes to Big Data to the state of loyalty in the banking sector. He’s coming back this year to talk about the coming of age of loyalty.

• Loyalty: it’s not rational
• Real-time: isn’t time to add a new “R” to Loyalty’s traditional 4Rs?
• Making a brand that matters: understanding what customers expect and integrating data into loyalty