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Data collection and activation in transforming print media
Marketing Trends
When: Monday kl. 12:40 -
13:00
Language: English
With CDP and marketing automation, Aller Media made a huge step in their digital transformation by utilizing and activating customer data. Hear about their continuous journey from challenges to gains.
- How we use CDP and marketing automation in our data driven approach
- Cases we are able to execute right now
- Main challenges going forward
Speaker
