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Data collection and activation in transforming print media

Marketing Trends

When: Monday kl. 13:05 - 13:25
Language: English

With CDP and marketing automation, Aller Media made a huge step in their digital transformation by utilizing and activating customer data. Hear about their continuous journey from challenges to gains.

  • How we use CDP and marketing automation in our data driven approach
  • Cases we are able to execute right now
  • Main challenges going forward

Speaker

Wojciech Zak

Head of Data and Analytics , Aller Media Denmark

More information