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Creating a Market-leading data-setup in just 6 months

Best of Loyalty

When: Tuesday kl. 09:35 - 10:15
Language: English

Bonnier Publications boosted subscription sales, inspired employees, and launched its multi-format business model with a market-leading data setup and a customer prediction model on in six months. This case has been nominated to several awards, including international awards such as “Digiday Publisher Award for Best use of Audience Data.”


Lars Gudbrandsson

Lars Gudbrandsson

EVP Market & CMO

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