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Creating a global social media campaign featuring Snoop Dogg

Keynote - Brand Heroes

When: Wednesday kl. 10:40 - 11:20
Language: English

  • Creating content with and without Snoop
  • Maximizing Snoop social audience
  • Working with influencers to amplify the campaign
  • Using TikTok as the playground for story telling
  • Creating a war room to launch the campaign
  • Measuring results


Nicolas Griffioen

Nicolas Griffioen

Head of Social Media, G-Star

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