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Can you build a know-it-all-model?

Keynote – Masters of Personalization

When: Tuesday kl. 10:10 - 10:50
Language: Norwegian

  • How we can utilize the vast amounts of behavioral data to personalize experiences for the largest news brands in the Nordics

  • How we improve on important KPIs in order to increase CLV by utilizing Marketing Automation tools

  • Setting up agile, cross functional teams with focus on the customer lifecycle and operationalization of data for use within personalization, segmentation and prediction modeling


Tor Marius Espedal

Head of Customer Base Management, Schibsted - Product & Consumer

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