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Building Personalized Products

Keynote - World Class CX

When: Monday kl. 16:30 - 17:10
Language: English

Let's explore how global brands use personalization to create scalable, engaging, and successful products.

  • The spectrum of personalization. What's the impact of simply using someone's name versus personalizing an entire experience?
  • Personalization ≠ personal. The best algorithms and most perfect recommendations don't always mean an experience feels personal. So what makes a product or experience feel personal?
  • One size doesn't fit all. Just as personalization seeks to create bespoke, personal experiences for your customers, different products require different approaches to personalization.

Speaker

Ben Barone-Nugent

Lead Content Designer

More information