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Ambition: Use data, CRM and marketing automation to drive friction free experiences

Best of Loyalty

When: Tuesday kl. 15:00 - 15:40
Language: Swedish

One definition of customer experience is “creating a seamless buying and or sign-up process” and by adding friction free mean that there is limited obstacles not bottlenecks in that process. And before you can create a friction free customer experience to serve such a definition your first need to step back and focus on the fundamentals. Working with data, CRM and marketing automation enables us to design friction free experience to elevate customer experiences and deliver tangible value.


Andreas Månsson

M&C Data & CRM Director, Ericsson

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